Building “THE BRAND”

More often than not, the entrepreneur assumes that other people will intuitively “get it” when it comes to their brand. It should be obvious, right? No, not quite. Unless you take the time to explain yourself and accurately inform and show the public, they probably won’t take the time to figure it out, and will either come up with their image3sown erroneous interpretation, or won’t think about you at all.… Continue Reading